People never cease to amaze me. Even after the daily headlines and a little bit of pulpit punching, rising health care costs still manage to shock and awe. Seriously, in this age of 24-hour news and chronic Web consumption, how is that even possible? It’s like someone pulling up to the gas pump and exploding over the $4 a gallon price tag.

And yet it is. Just this morning, employees here flocked to the conference room to hear about the changes to this year’s plan. And as the sarcasm sank into hostility, I couldn’t figure out whether my co-workers honestly had no idea about health care in this country or whether they thought they were buying a car. As if complaining about the price might get the rep to lower the co-pay just to seal the deal.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.