A profile of the man behind the free health card concept:

Experience: Close to a decade in the benefits business. An authority on limited benefit medical plans and consumer-driven health care. Founded Free Health Inc. in 2007. "Other job" is as president of the Medical Tourism Association, a U.S.-based organization he founded to promote international medical tourism and its integration into benefits packages.

R?sum?: Former vice president of sales and marketing at OptiMed Health/United Group Programs Inc., a third-party group benefits administrator and provider of mini medical plans, self-funded major medical plans, prescription drug plans, gap plans, health savings accounts, cafeteria-style Section 125 plans, etc. Edelheit also helped implement the first U.S. health plan to include a medical tourism option.

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