As the current economy continues to affect consumer spending, critical illness policies are being considered in a new light, providing new opportunities for brokers.

Among Americans, heightened awareness of financial vulnerability makes a compelling case for protection against depleting household resources after a catastrophic health event. On the workplace side, employers are pulling away from the cost of major medical plans, or decreasing the coverage and raising deductibles. In between, brokers are battling for offerings to distinguish themselves and provide solutions to the gaps in health insurance, disability insurance and life insurance.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?

Dig Deeper



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.