NOTE: This morning I saw that Fidelity is about to lay off 4,000 people. Across America thousands of people are losing their jobs. To those people, this is a terrifying experience. To you it is an opportunity to extend your hand and not only help them but begin to heal the industry’s image. This article shows you how to do it.

You probably know the idea of “pay it forward” from the movie. Many years before that movie came out, I was writing my first book on Credibility. During my research, I learned the concept of Give First. In selling and consulting, it means (even if the prospect does not buy from you)to give him something he can use. Like an idea or contact. In marketing, it means giving something away before you ask for anything in return.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2022 ALM Global, LLC. All Rights Reserved.