Polish hotel group Malmaison has enjoyed great success from a series of informational videos designed to boost benefits enrollment, according to Asperity Employee Benefits, the U.K.-based voluntary benefits firm that produced the videos.
The videos use screencasting, which shows keystrokes and mouse movements with an audio track, to walk employees through the enrollement process.
Initial data shows 80 percent of employees who saw the videos later enrolled in the benefits program, according to Asperity. Registration increased 60 percent over the previous quarter.
Continue Reading for Free
Register and gain access to:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
