• 85 percent of people surveyed say they like receiving e-mail from companies they've registered with; even if they don't always read it, it's good to know it will be there when they're ready for it.
  • 70 percent agree if they're in the process of making a purchase decision, an e-mail from a company with related products or services helps influence that decision.
  • 32 percent agree instead of clicking on a link in the email, they usually go directly to the company's website.

Source: Epsilon

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