Cutting health care costs may get a little easier. The New York Times reports some drug companies are cutting deals with insurers that tie the cost of the drug to its performance.

Last week, Procter & Gamble and Sanofi-Aventis, joint sellers of Actonel, an osteoporosis drug, made an agreement with an insurer, Health Alliance, to reimburse the costs of treating fractures suffered by patients taking that medicine, the Times writes.

If Health Alliance customers who correctly use Actonel suffer a non-spinal fracture anyway, the drug companies will help pay for medical needed to treat it – up to $30,000 for a hip fracture, and $6,000 for a wrist fracture, according to the paper.

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