Taking care of your top 10 clients is the best way to grow your revenue streams. Ask yourself two questions. First, how do you take care of each of these top 10 relationships to strengthen them? Second, what else can you do to strengthen them? The more you examine those relationships the more you will discover how to manage them, strengthen them and, as a result, your revenue streams will grow.
In addition to how you currently take care of these clients, consider giving a book to each of them. A book requires imagination and goes beyond the realm of ordinary tangible gifts and should strengthen your relationship with each client.
There are three sound reasons for giving books to these clients.
- A book makes you stand out in a remarkable way. While the client is reading the book, you are occupying space in that client's mind. How many other advisors can say that?
- A book shows that you are a big picture person that thrives on new ideas.
- Ideally, a book should lead to your receiving a stream of referrals from the client.
What makes a book such a unique gift are the ideas it contains and how those ideas might help a client address their challenges and transcend them. Is there anything more valuable than you introducing new ideas to a client and the client appreciating it?
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