Taking care of your top 10 clients is the best way to grow yourrevenue streams. Ask yourself two questions. First, how do you takecare of each of these top 10 relationships to strengthen them?Second, what else can you do to strengthen them? The more youexamine those relationships the more you will discover how tomanage them, strengthen them and, as a result, your revenue streamswill grow.

In addition to how you currently take care of these clients,consider giving a book to each of them. A book requires imaginationand goes beyond the realm of ordinary tangible gifts and shouldstrengthen your relationship with each client.

There are three sound reasons for giving books to theseclients.

  1. A book makes you stand out in a remarkable way. While theclient is reading the book, you are occupying space in thatclient's mind. How many other advisors can say that?
  2. A book shows that you are a big picture person that thrives onnew ideas.
  3. Ideally, a book should lead to your receiving a stream ofreferrals from the client.

What makes a book such a unique gift are the ideas it containsand how those ideas might help a client address their challengesand transcend them. Is there anything more valuable than youintroducing new ideas to a client and the client appreciatingit?

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