Talk about your textbook examples of bad PR. I haven't seen this kind of bungling since those online videos surfaced of pizza workers "playing with the pies" earlier this year. Hard to believe anyone ordered from that place again.

You've heard the stories. First, Rocky Mountain Health Plans – based here in Grand Junction, Colo. – denied a newborn coverage for being too fat. A pre-existing condition, they called it. Seems the 4-month-old's weight, which tipped at the scales at 17 pounds, sent the actuaries in a tizzy and they slammed down the "coverage denied" stamp faster than that kid could say "Some more Similac, please."

After the media backlash, the carrier recanted and extended coverage to the portly papoose. Lesson learned, right?

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