Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Talk about your textbook examples of bad PR. I haven’t seen this kind of bungling since those online videos surfaced of pizza workers “playing with the pies” earlier this year. Hard to believe anyone ordered from that place again.

You’ve heard the stories. First, Rocky Mountain Health Plans – based here in Grand Junction, Colo. – denied a newborn coverage for being too fat. A pre-existing condition, they called it. Seems the 4-month-old’s weight, which tipped at the scales at 17 pounds, sent the actuaries in a tizzy and they slammed down the “coverage denied” stamp faster than that kid could say “Some more Similac, please.”

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2022 ALM Global, LLC. All Rights Reserved.