If we've learned anything over the past couple of years, it'ssimply that nothing is easy. No matter what the product or theindustry, doing business - and staying in business - is nopicnic.
And, that may not change much in the next year or so. In spiteof a few hopeful signs, most Americans seem to think that a coldeconomic winter will be around for a while.
While the state of the economy sets certain parameters, we doourselves a disservice if we believe that it necessarily determineswhether we succeed or fail. John and Peter Greene came back intothe ground transportation business just as the recession hit andcorporate travel was being grounded. Not surprising, many limooperators were in trouble. Yet, John and Peter Greene's newcompany, ETS International, which serves the Greater Boston market,went from zero to 60 in nothing flat and has shown enormous growthin 2009 and has even attracted experienced investors.
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