I probably sound like a squeaky wheel when I introduce questions of credibility. The thing is, I’ve been working in the financial/insurance industry since about 1986 and over all those years, I’ve seen very few advisors who actually know how to build their credibility.

The irony is, all advisors know that credibility is important, but the vast majority of them make the same critical error – they assume they are already credible and don’t need to do anything else. Truth is, credibility lives in the mind of your prospect or target market. Your own assessment of your credibility is meaningless by comparison. The lesson is, until you learn HOW to convince other people that you are credible, those people simply don’t see you as credible.

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