For the fifth straight year, Aflac scored highest in the HealthInsurance field in the 2010 American Brand Excellence Award surveysponsored by the City Business JournalsNetwork (CBJN).

Aflac scored highest in its class for customer service,relevance, momentum (growing in popularity), value, differentiation(forward thinking) and ethics.

"We are proud that our company faced the challenges of a tougheconomy and still stands abovethe competition," Aflac Chairman and CEO Dan Amos said in areleased statement. "This recognition shows that our brand isstrong and that our products are recognized for the value theybring to businesses and policyholders."

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