For the fifth straight year, Aflac scored highest in the Health Insurance field in the 2010 American Brand Excellence Award survey sponsored by the City Business Journals Network (CBJN).

Aflac scored highest in its class for customer service, relevance, momentum (growing in popularity), value, differentiation (forward thinking) and ethics.

"We are proud that our company faced the challenges of a tough economy and still stands above the competition," Aflac Chairman and CEO Dan Amos said in a released statement. "This recognition shows that our brand is strong and that our products are recognized for the value they bring to businesses and policyholders."

The winning companies were chosen by more than 1,700 business owners and managers of small and mid-sized firms (who participated in CBJN's annual proprietary study) as the brands that best meet the needs of their businesses. More than 250 business brands were rated in the nationwide study.

"Aflac is a strong brand, especially in the health insurance category," said Godfrey Phillips, VP of research for CBJN. "They have weathered the recessionary times maintaining a very positive place in our survey of American brands."

Instant Insights /

Survey names Aflac No. 1 in health insurance excellence

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