A lot, really. Especially in this business. As a lot of you know, I've covered half a dozen (at least) different industries over the last 15 years. And none of them gave me as much trouble as this one.

Our business is one littered not only with rules and regulations, but a vast vocabulary created (it seems) to stir confusion and debate. Even some of our most fundamental definitions – terms and conditions that establish the very foundation of our business – remain open to interpretation (and endless regulation).

And what we call ourselves is no different. (Well, at least what you call yourselves. I've remained an editor, despite what some of you over at AIG have called me over the years.)

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