• Social media has helped only 14 percent of independent life insurance producers generate “word of mouth type” leads.
  • 11 percent of insurance producers say social networks give them more client opportunities.
  • 91 percent of insurance producers who use Facebook use it to communicate with customers.
  • Only 22 percent of insurance producers who use Facebook use it to connect with carriers.
  • Just 11 percent of all adults follow companies on social networks, but 20 percent of those between 25 and 34 do so.

Source: Mintel Comperemedia