Voluntary critical illness sales almost doubled in 2009 as compared to 2008, according to Eastbridge Consulting Group's annual U.S. Worksite Sales Report.

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The line of business was up almost 88 percent for the year. Total voluntary sales were $5.397 billion in 2009, up 3.3 percent over 2008.

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Significant increases were also seen in other lines including long-term care, vision, accidental death and dismemberment (AD&D), and term life insurance. All these lines experienced double-digit sales growth. At the other end of the spectrum, dental insurance and long-term disability experienced double-digit decreases.

Line of Business Inc/Dec Over '08
Critical Illness 87.9%
LTC 66.8%
Vision 42.2%
AD&D 26.9%
Term 20.9%
HI/Voluntary Medical 7.7%
UL/WL -0.6%
STD -2.7%
Accident -3.0%
Cancer -7.9%

Source: Eastbridge Consulting Group Get more: Here's an attractive option in a turbulent economy: Bundle critical illness insurance with consumer driven health plans. Read Tim Bireley's "Package deal."

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