Voluntary critical illness sales almost doubled in 2009 as compared to 2008, according to Eastbridge Consulting Group's annual U.S. Worksite Sales Report.


The line of business was up almost 88 percent for the year. Total voluntary sales were $5.397 billion in 2009, up 3.3 percent over 2008.


Significant increases were also seen in other lines including long-term care, vision, accidental death and dismemberment (AD&D), and term life insurance. All these lines experienced double-digit sales growth. At the other end of the spectrum, dental insurance and long-term disability experienced double-digit decreases.

Line of Business Inc/Dec Over '08
Critical Illness 87.9%
LTC 66.8%
Vision 42.2%
AD&D 26.9%
Term 20.9%
HI/Voluntary Medical 7.7%
UL/WL -0.6%
STD -2.7%
Accident -3.0%
Cancer -7.9%

Source: Eastbridge Consulting Group Get more: Here's an attractive option in a turbulent economy: Bundle critical illness insurance with consumer driven health plans. Read Tim Bireley's "Package deal."

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.