September is Life Insurance Awareness Month. Perfect time for LIMRA's new study to expose just how many Americans have little financial protection should they experience a catastrophic life event.
New research found 30 percent of American households (roughly 35 million people) have no life insurance coverage, and ownership of individual life insurance has hit a 50-year low – only 44 percent of households.
The Trends in Life Insurance Ownership is conducted every six years. According to the study, the number of households with life insurance coverage has dropped 11 million since 2004.
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