Last week I fired off e-mails to nearly 20 different brokers. I needed sources for a story. A week later, I'd amassed a total of a single lonely reply.

I spent most of the day yesterday on the phone. I think I called somewhere between 35 to 50 brokers. And, yeah, it was for the same story.

Three of you called me back. I know the baseball season is winding down, but that kind of average won't even get you on the farm team. (And, by the way, only one of my calls received the attention of an actual human being. All of those other phone calls went straight to one voicemail or another.)

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.