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Now that the PPACA is on the books, it’s up to those who sell health insurance to figure out how they will survive decreasing commissions and a reduced number of products in the market place as a result of the new law. Brokers coasting on a business-as-usual basis will be out of business if they don’t consider new products for their customers. The health care world has changed; those brokers who don’t change with it will be left with only change in their pocket if they don’t increase their inventory of saleable products, including insured products and other types of programs.


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