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Stick to the script “Selling LTCI in the employer market takes the right message and sensitivity to a busy audience. Most employers have little margin in their schedules and even less when it comes to listening about adding a new employee benefit in a challenging economy. Knowing this context of sales I use the presentation strategy of What, Why, How and When with employers in recommending they consider LTC as an employee benefit. The four key talking points I express to employers in my one page presentation in a direct manner are:


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