In 2011, devices including smart phones and tablet computers are expected to help to drive consumer-driven health care, as people can monitor their health and prevent illnesses, according to a new Ovum report.
"Against a backdrop of increasing life expectancy, consumers are taking more responsibility for safeguarding their long-term quality of life and ensuring they continue to be healthy well into the future," says Cornelia Wels-Maug, Ovum senior analyst and author of the report.
"The latest technology can play a key role and aid this shift towards the consumerisation of health care. For example, smart phone applications can advise on ways to lead a healthy lifestyle, helping consumers to avoid illness in the first place. We expect consumers to turn to their smart phone or tablet computer for health care advice and preventative care more and more."
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