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Roughly 60 percent of insurance executives responding to a recent LIMRA survey believe individual life insurance sales will remain flat and 68 percent predict group life sales will stall in 2011.

“Generally speaking, significant growth in life insurance sales is driven by new products in the market,” said Robert Baranoff, LIMRA senior vice president and co-author of the report. “While overall sales may not substantially grow in 2011, LIMRA predicts that certain products will stand out in this low-interest environment. “

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