The 2011 economic attitude is often called the Age of Cynicism, the Post-Trust Era, even the Post-Madoff Era. In other words, consumers likely do not believe what you say.

Since the 2008 market meltdown, people look at business (including your business) in a very different way. Consumers have been burned too many times and now do not easily trust any business message. When they see a hint of exaggeration, one-way messaging, or even a hint of “persuasiveness” their BS detectors pop up. Consumers learned well, and business taught them what persuasion looks like.

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