Thank you for sharing!

Your article was successfully shared with the contacts you provided.

The 2011 economic attitude is often called the Age of Cynicism, the Post-Trust Era, even the Post-Madoff Era. In other words, consumers likely do not believe what you say.

Since the 2008 market meltdown, people look at business (including your business) in a very different way. Consumers have been burned too many times and now do not easily trust any business message. When they see a hint of exaggeration, one-way messaging, or even a hint of “persuasiveness” their BS detectors pop up. Consumers learned well, and business taught them what persuasion looks like.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.