Mark Lacher accepts the Broker of the Year award from Aflac's Ron Fields, VP, broker relations, April 7, 2011 (Photo by SharpShooter Imaging)

NASHVILLE, Tenn. — In front of an early-morning crowd, Benefits Selling announced Mark Lacher, partner at Lacher & Associates in Souderton, Pa., the 2011 Broker of the Year. Lacher’s business focuses on the mid-market clientele and approaches benefits with his clients’ overall strategic goals in mind. Whether reducing the bottom line or increasing employee productivity is the client’s ultimate goal, benefits plays a key role.

After the announcement, Benefits Selling sat down with Lacher to get his thoughts on the benefits industry and where it’s heading.

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