Dancing "grandmas" mobbed Times Square yesterday, kicking off anationwide tour and contest to help those caring for aging parentsand loved ones.

Dancers dressed as seniors — complete with grey wigs and canes —surprised the crowd with a waltz, then threw off their costumes tostart swing dancing. The event launched a national awarenesscampaign to educate Americans about planning for long termcare.

More than 70 percent of people older than 65 will require someform of long term care as they age, such as extended nursing homestays, assisted living, or home health care. Yet many of theseservices are not fully covered by traditional insurance orMedicare.

Continue Reading for Free

Register and gain access to:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.