A news article was recently published by one of the leading administrators of health savings accounts with the headline, "2011 Consumer Survey Data Supports Acceptance of HSAs as Mainstream Healthcare Option."
To that I say, "That's great, now what?"
Don't get me wrong. I don't intend that comment to be anyway disrespectful of the authors. In fact, as a person who makes his living in the HSA space, I'm happy to see that HSAs continue to gain market share. Still, I can't help but thinking the real headline to this story should be, "HSAs Hit the Mainstream, Now what?"
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