Experts at Eastbridge predict product innovation in thevoluntary market will kick up in the next three to five years.

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According to the Worksite Marketing: An ExecutivePerspective 2011 report, 40 percent of voluntary/worksiteexecutives name product competition as a top obstacle for theirbusiness over the next few years.

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Eastbridge reports health reform is setting the stage forcarriers to come up with interesting solutions to employee andemployer needs. Just what those new products will look like stillremains to be seen but it will be "fun watching the process.

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"Winning companies will carve out new premium opportunities. Thepace of change will likely be fast so the successful carrier willneed a product development process that is effective andefficient."

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The survey is sent only to Chief Executive Officers, ChiefMarketing Officers, and/or Chief Sales Officers in companiesactively engaged in marketing worksite/voluntary products. Theobjective of the survey is to track the executives’ thoughts andinsights on obstacles facing their company and the industry. Italso explores the executives’ opinions on other topics based onmarket trends.

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The Eastbridge report is available only to EastbridgeInformation Partner companies as well as to participants. For moreinformation on becoming a participant, contact the company at[email protected].

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