Your database is one of the most valuable assets your business has. If you have up-to-date and correct data, your marketing campaigns will have a far greater success. The first step in creating this valuable resource is to find prospects to include in your database.

There are many services and websites that can start you on your way to marketing success. Many of these sources can provide you with company names and plan administrators. Some of these include 401k Exchange, Judy Diamond, Brightscope, Free ERISA, Larkspur, Marketing Resource, Pension Planet, Strategic Alliance, etc.

Since there are about a half million 401(k)s, it is important that you limit your target prospects. To do this, you need to define your target market and analyze the type of clients you want. This will help you to limit your database to a target segment, or your niche. Begin by analyzing your current client base, since this can be a blueprint for your prospect database.

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