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Too often a sale is lost because the salesperson blew it during the selling process. There may have been multiple reasons why. Perhaps there was a personality issue between buyer and seller. Maybe a misunderstanding or lack of communication about what the buyer wanted was the problem. Did the rep have a basic understanding of the product or service, or did the customer perceive a total lack of knowledge about the product on the part of the agent. Was the price too high, or was there no room for negotiation? Lots of other problems may have occurred also during the process that prevented a sale.

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