Insurance brokers are leveraging technology in a new way to make valuable health care recommendations to their clients, claims a new report from the Healthcare Performance Management Institute.

"With rising costs in every aspect of the health benefits process, brokers and their customers have struggled to find real solutions," says George Pantos, executive director of the institute.

Simply adjusting plan costs and establishing stand-alone wellness initiatives within an enterprise is not good enough anymore, report authors of "The Changing Role of Healthcare Brokers" write. That's where Healthcare Performance Management (HPM) comes in, a technology-enabled, data-driven business strategy which controls health care costs.

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