That's the old model. But, why is that model fading into obsolescence? Many reasons, but let's look at the most obvious seven:

The supply and demand for creative professionals. Most of us want to earn our living from what we love doing. As a result, the world was overflowing with writers and graphic designers. Where once they were high-priced consultants, now they are commodities that get hired by the hour.
The social media world. Consumers became comfortable expressing their own opinions and listening to their peers (referred to as "people like me"). As soon as that gate opened, they stopped paying attention to one-way messages controlled by any large organization.
The increased importance played by consumer psychology. The more you know about your target market's psychology – why and how they make buying decisions – the more accurate your can be in your messaging.
The agency is not able to coach and guide your producers in using the message. Why would the producers want to use a generic message? If the marketing and selling functions of your firm do not work closely together, you will not have a viable message. And, ultimately, the producers will deliver a message that is different from the marketing. Thus, your identity and perceived value will conflict.
Each box in that model is insulated from the others. It's an octopus with no coordination between its arms. Sales does not know what marketing is coming up with. Marketing doesn't know what sales is telling prospects. PR is booking the president to deliver a speech that gives a totally different picture. Media is inserting articles and ads in magazines that are read by people outside the target market.
People buy for their own reasons, not yours. Any good communication firm must be able to give you those buying criteria.
Primary psychographic indicators. Things you must discover about your target market and each prospect are:

Values
Communication style
Job title and profession
Beliefs or expectations about:

You
Your firm
Sales people in general
Your industry
The category of product or service that you're selling

Instant Insights /

New consumers, new messages

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