From the July 2011 issue of Benefits Selling:
Every day a new miraculous technology arises from the primordial ooze that is innovation. The latest tablet device arrives with great fanfare. Apple upgrades its "i" whatever. A novel platform enables us to connect to friends, colleagues and prospects in ways we never knew we needed – or wanted, for that matter. All of this can make it fun to be first on your block with the newest toy.
However, being first is rarely necessarily and not always a good idea. What matters is not having the latest technology, but rather having the right technology. Even more important, and too often forgotten, is remembering that technology is merely a means to an end, not an end in itself.
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