Remember Tony the Tiger? He has been promoting the same cereal for decades, and both he and Frosted Flakes are still around.

Adults and kids love the flavor—and the sugar. Why does this phenomenon stay popular year after year? Because it's a winning combination, and chances are, neither Tony nor the cereal are going away any time soon.

Voluntary benefits likely won't be going away any time soon either, especially with HHS and health reform presenting a challenging health care environment. Voluntary benefits are popular because they work, and people like them. The difference is that there's no sugar rush like you get with coated cereal flakes. According to Broad Reach Benefits in New Jersey, here are some advantages to offering voluntary benefits:

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