From the September 2011 issue of Benefits Selling:

Consumers generally consider choice a good thing. And usually it is. But can having too many choices actually lead consumers to make a poor decision—or even no decision at all?

Breadth of choice is a growing challenge with benefits these days. With the growth of voluntary benefits and other employee-funded coverage, consumers have more choices than ever [Read "Some seniors overwhelmed by Medicare Advantage"]. This can leave them feeling overwhelmed and confused. In some cases, employees give up, make no choice and go unprotected.

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