Some Florida health insurers may be sending in letters of intent this Friday to join Florida Health Choices, a web-based marketplace that may have to stand in as the state health care exchange, as Florida has sent the Feds packing as far as implementing an exchange under the PPACA.  

Florida's Insurance Marketplace is a web-based shopping experience that allows easy access and side-by-side comparison of health care options for individuals, families and businesses. It is geared toward businesses with 50 or fewer employees, and administered by a 15-member board made up of appointees chosen by the governor, the Senate president and the House speaker.

The marketplace will have three classes of vendors: Health care services; licensed insurance companies or organizations; and administrative-oriented vendors, such as payroll service companies.

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