Facebook, the U.S. Department of Labor, the National Association of Colleges and Employers, DirectEmployers Association and the National Association of State Workforce Agencies are coming together to create the Social Jobs Partnership, which will strive to facilitate employment for America's jobless via social media.
Social media is becoming more popular in nearly every part of the economy, including employment recruitment. In fact, according to a NACE survey, a Facebook page is used by more than 70 percent of college career centers, and a 2010 Jobvite poll finds that 92 percent of respondents have recruited or plan to recruit through social networks.
To help job seekers find employment, the partnership plan to launch a central Facebook page that hosts resources with content designed to assist both job seekers and employers. Facebook will also make public service announcements on Facebook to promote the page in the 10 states with the highest unemployment rate as well as Puerto Rico, which has a 16 percent unemployment rate.
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The partnership will conduct in-depth survey research regarding how job seekers, college career centers and recruiters use social media, and it will explore and develop systems that virally announce job openings through the Facebook site at no charge.
"Facebook is about connecting people so that they can share what's important to them, and that is the driving force behind the Social Jobs Partnership," says Marne Levine, Facebook vice president of Global Public Policy. "We've brought employers, recruiters, college career services and government agencies together to help the millions of Americans who use Facebook find jobs."
"Linking American job seekers with the resources they need to get back to work is a top priority of the Obama Administration and my department," says U.S. Secretary of Labor Hilda L. Solis. "By leveraging the power of the social Web, this initiative will provide immediate, meaningful and ready-to-use information for job seekers and employers, and a modern platform to better connect them."
"Given the current economy and its impact on the job market for college students, the National Association of Colleges and Employers is pleased to be a part of the Social Jobs Partnership," says Marilyn Mackes, executive director of NACE. "NACE's thousands of college career center and employer members are at the center of the growing social media phenomenon as they interact directly with student and alumni users of social media. This new coalition will connect a great team of organizations in meeting a critical need for strengthening national employment resources with social media and we are excited to be part of it."
"DirectEmployers Association, with a member-base of leading U.S. and international employers, is excited about the opportunity to partner with Facebook and other members of the Social Jobs Partnership coalition to provide employment services that serve the needs and are in the best interest of both job seekers and the international human resource community," says Bill Warren, executive director of DirectEmployers Association.
"The National Association of State Workforce Agencies is enthusiastic about the prospect of joining Facebook and other organizations in the Social Jobs Partnership," says Rich Hobbie, NASWA executive director. "NASWA looks forward to helping employers and jobseekers use work force services through social media."
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