RICHMOND, Va. (AP) — The Food and Drug Administration is planning to spend about $600 million over five years to educate the public about the dangers of tobacco use. Declines in U.S. smoking rates have stalled in recent years.
Dr. Lawrence Deyton, director of the FDA's Center for Tobacco Products, told The Associated Press that the multimedia campaigns are aimed at reducing death and disease caused by tobacco, which is responsible for about 443,000 deaths a year in the U.S.
The first campaign will target youth, minorities and other groups including gays, the military and people with disabilities. Ads will run in print and on TV, and the campaign will also use social media such as Facebook, Twitter and YouTube.
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