X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

It’s heartbreaking to see a hero crossover from the land of purity and innocence to the dark side. Behavioral finance, like the Force, has both a good side and a dark side. We can use behavioral studies to at least explain why people make bad decisions if not to help them make better decisions (the good side). Unfortunately, we can use those same studies to learn how to manipulate people (the dark side).

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.