Seth Godin, the American entrepreneur, author and, public speaker who coined the term "permission marketing" is now saying we are all "Weird."

Actually, We Are All Weird is the title of a new book by this man who came up with the common sense idea that we get better results from our marketing efforts when we send information to people only if they say they are actually interested in our product.

In We Are All Weird, Godin writes, "The mass market –which made average products for average people— was invented by organizations that needed to keep their factories and systems running efficiently." He says that the factory came first and it lead to the mass market, not the other way around.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.