Pick up the phone – chances are, it's a smart one.

Some 35 percent of all Americans own a smartphone[1] and one-quarter of all those who own these mobile communication devices, use them to browse the Internet for the purposes of making smart purchase decisions, regardless of the type of item being bought.[2]

Some 175 million Americans tapped into these sleek, fashionable phones last year to find some of the best medication bargains on the market today, from the convenience of their homes or while at work or play – long after they leave the doctor's office.[3]

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