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Bank of America (BAC) said Tuesday that its latest Merrill Edge mass-affluent survey found that 63% of the mass affluent are seeking financial information and guidance from established sources, such as financial advisors, versus, 53% in January. About 37% of the mass affluent are turning to their brokerage firm versus 32% earlier this year.

In addition, the number one factor mass-affluent Americans cite as increasing their confidence in their ability to meet their financial goals is receiving advice from a qualified financial advisor (50%). This group is also quick to adopt emerging technology, with 50% indicating that they are avid users of online banking and investing.

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