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There’s some really good news for benefits selling professionals amidst the tumult of healthcare reform: you are more needed than ever to help your customers navigate a benefits landscape that’s been rapidly and inexorably changing since President Barack Obama signed the Patient Protection and Affordable Care Act on March 23, 2010. That much, at least, has become clear as employers, plan providers, healthcare providers, policymakers and benefits sellers all try to grasp the ultimate impact of the Affordable Care Act on supplemental benefits — particularly vision and dental benefits — as the ACA’s provisions are gradually implemented through 2018.

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