Only 13 percent of IT professionals say their employers' social media strategies are successful, according to an analysis by InformationWeek Reports, a service provider for peer-based IT research and analysis.
Although IT has the proper tools in place, the analysis finds that business-oriented social networking platforms aren't living up to their expectations regarding better communication, collaboration and productivity. Among the respondents, 61 percent have run team or company wikis for over a year, and 29 percent implemented these systems at least three years ago while 65 percent host these systems internally.
The analysis also finds that 66 percent of respondents say their companies have an official or unofficial presence on Facebook, but 42 percent of respondents say there is no integration with email and internal social networking systems. Another 22 percent of respondents say when it comes to monitoring discussion about their organizations or competition on social networks, they have enlisted the help of an outside firm.
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While 37 percent of respondents say their company participates in social media, email remains employees' main communication vehicle. Sixteen percent of respondents cite their companies having more than five full-time employees focused on social media.
The analysis, Rebooting the Antisocial Network, is based on the results from InformationWeek's recent 2012 Social Networking in the Enterprise Survey and helps readers successfully integrate social media with their internal systems. More than 450 business IT professionals participated in this poll.
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