Nearly one-third of investors who make three or more trades a month via online trading platforms say they will open a new online trading account in the next six months. Cogent Research studied nearly 700 affluent traders who averaged about 10 trades per month and managed an investment portfolio of $830,000 for its report, "Active Trader 2012: Profiling the Affluent Active Trader."

While brokerage provider consideration criteria varies by trader segment, firms that can clearly demonstrate and support perceptions of a "superior trading platform" are most likely to attract Active Traders.

"Traders are very savvy and are seeking relationships with firms that can offer best-in-class trading technology, tools and support," said Meredith Lloyd Rice, senior project director and co-author of the report.

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