Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Nearly one-third of investors who make three or more trades a month via online trading platforms say they will open a new online trading account in the next six months. Cogent Research studied nearly 700 affluent traders who averaged about 10 trades per month and managed an investment portfolio of $830,000 for its report, “Active Trader 2012: Profiling the Affluent Active Trader.”

While brokerage provider consideration criteria varies by trader segment, firms that can clearly demonstrate and support perceptions of a “superior trading platform” are most likely to attract Active Traders.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO
Live Chat

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.