In the thick of a much-publicized contract dispute and controversial merger, The Pharmaceutical Care Management Association announced Tuesday it has launched a new ad campaign to highlight the value of pharmacy benefit managers.

Key themes of the campaign include how PBMs "reduce pharmacy costs for employers, unions, and consumers;" "play a key role in the Medicare Part D success story;" and how "mail-service pharmacy improves safety, savings, and convenience."

"This ad campaign will educate policymakers and opinion leaders about the important savings and safety benefits PBMs provide to more than 216 million Americans," said PCMA President and CEO Mark Merritt.

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