TruHearing, a medical health organization that offers discounted hearing aids, will now offer its discount hearing services to VSP Vision Care members. VSP Vision Care is the largest not-for-profit vision benefits and services company in the United States.
VSP Vision Care members and their covered dependents have access to TruHearing's ValueAdd program, which provides discounts up to 35 percent off retail prices on digital hearing aids. Members can also upgrade to TruHearing's new MemberPlus program to receive discounts of up to 68 percent, the company says.
"The need for affordable eye care and hearing products and services has never been greater. And they often go hand-in-hand," says TruHearing CEO and founder Lindsay Atwood.
Recommended For You
Studies show age-related hearing loss tracks almost one-to-one with age-related vision loss. According to a survey by the Better Hearing Institute, more than 65 percent of Americans age 55 and older with hearing loss report that affordability is a key reason for not wearing hearing aids. Researchers at Duke University also cited that hearing aids are being underused largely because of cost.
The TruHearing MemberPlus program also provides the opportunity to add up to four extended family members not covered by members' insurance (parents, siblings, uncles/aunts, grandparents) for a reduced annual membership fee.
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
