Agents, consultants and brokers who offer a technology platform can provide a new and better way to communicate and manage benefits programs.
By Nancy Sansom|January 31, 2012 at 09:32 AM
Thank you for sharing!
Your article was successfully shared with the contacts you provided.
Technology platforms have changed the way many consumers share information about their friends, family, jobs, causes, hobbies and much more. Technology also has impacted consumer expectations regarding the way they receive information. The preferred method of communication for many has shifted from printed, physical materials to instant, digital messages. As a result, the way brokers and employers share information about benefits and enrollment has also changed with the availability of benefits management platforms. Agents, consultants and brokers who offer a technology platform can provide a new and better way to communicate and manage benefits programs.
Employee benefits are a key driver of employee satisfaction, yet many employees do not realize the full value of their benefits package. An article in Workforce Management noted that 96 percent of employers say their employees need guidance to make sound benefits decisions, yet only 23 percent of employees say their company’s benefits education efforts are effective. To improve your own client relationships while potentially increasing enrollment, arm your employer clients with tools to better educate employees about their benefits packages. Benefit management platforms that enable employees to shop, compare and enroll in benefits give your clients an opportunity to improve employee satisfaction and ensure that employees fully understand the breadth of benefits offerings available. An effective platform should include:
24/7 access from any device. In a June 2011 study, SunLife Financial reported 71 percent of employees prefer learning about benefits online. Using an online benefits platform maximizes access to benefits information and allows employees to enroll in benefits when it is most convenient for them. The platform should be available year-round for employees, not just during open enrollment. Choosing a platform with mobile capabilities further enhances accessibility, allowing employees to learn about or enroll in their benefits from any handheld mobile device.
Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.
Your access to unlimited BenefitsPRO.com content isn’t changing. Once you are an ALM digital member, you’ll receive:
Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
It’s no secret that health benefits have struggled to keep up with workforce expectations during the Great Resignation. Remaining competitive means employers must streamline their health benefits, put employees first and deliver on brand values. Download this guide to help your clients gain an edge in 2022 with their health benefits.
Amid mass resignations and record-high job openings, employees are now firmly in the driver’s seat when it comes to where and how they work. So, how are you going to stand out in this highly competitive market? This guide outlines a forward-thinking health benefits strategy that will ensure your company remains competitive in 2022 and beyond.
Millennials and Gen Z value tobacco and nicotine cessation more than ever before, but quit programs must adapt to their evolving needs. New research indicates successful quit programs have three key facets. Download this interactive ebook to learn how to set your company apart with an effective quit services benefit.