ING is launching new campaign to get its plan sponsors and customers to look at the “Big Picture” of where they would like to be in retirement so they will be motivated to set a goal, create a plan and save for the long-term.

The campaign will coincide with America Saves Week 2012, which takes place Feb. 19-26. ING’s effort reminds individuals to develop a comprehensive strategy, which includes leveraging the automatic savings power of a tax-deferred retirement plan.

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