Today’s economic realities—combined with elements of the PatientProtection and Affordable Care Act that are about to come online—have brokers of all sizes and stripes scrambling for answers.Most remain understandably pessimistic, viewing the looming changesas nothing short of an existential threat.
In fact, it wasn’t that long ago in this magazine that this iswhat passed for optimism: “Health care exchanges could completelyreplace me,” said a benefits broker from Georgia, “but then again,they may not!”
From large brokers to small group and individual agents,perspectives on the looming challenges vary widely; but they allshare one fundamental characteristic: uncertainty.
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