Logging on to Facebook may be more beneficial than you might think.
At a Managed Care Executive Group forum held in Fort Lauderdale this week, 94 percent of attendees said social networking technology is a critical tool for driving consumer engagement in health care. More than half (56 percent) said it's a must-have. And consumer engagement is a top five priority at the CEO level according to 61 percent of the attendees.
Engaging with consumers during the pivotal time of health reform is especially important, says WellTok Inc., the developer of social health network, CaféWell, who released the forum data.
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