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Seay: What I've learned

Since being one of the first brokers on the cover of Benefits Selling, David Seay has continued to be one of the leading benefits brokers in the Atlanta area.

By Interview by Denis Storey | Updated on April 01, 2012
David SeaySince being one of the first brokers on the cover of Benefits Selling, David Seay has continued to be one of the leading benefits brokers in the Atlanta area. He’s known for building strong relationships with his clients and is proactive with them, especially in keeping them in compliance.

An industry associate said of him: “David has an impeccable reputation not only with his clients but competitors, carriers, and really anyone in the industry. I’m not sure I know of anyone with more integrity or compassion and I’m always thankful that I’ve done business with him.” Now the senior sales vice president of Covenant Benefits Group, David took a few moments to give us some insight on the state of the industry today, how it’s changed and where it’s going.

Be a techie

Just in the past few years, technology has dramatically altered the benefits industry. It’s leveled the playing field between the large brokers and the small ones. In fact, the smaller agencies now have the flexibility to make quick decisions to customize and personalize business plans, and give the client the personal service they like and expect. Smaller firms can compete by outsourcing a technology solution for a much more reasonable cost than before and certainly less expensively than building their own system like a larger broker could. There’s almost no reason to try and build your own system now.

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